The Superbowl, Coca-Cola, and Surge

Reporter: Carol McDougaldView Icon Profile

Babson Bros. of Chicago has won an out of court settlement (for an undisclosed amount of money) from Coca-Cola Bottling Co. for using the name "SURGE" for their new high-citrus soft drink that they will showcase during the Super Bowl Game tomorrow [Sunday, January 26]. The Surge name has been a trademark of Babson Bros. since 1925.

Here you can see a CD 100 SURGE insulator.

See how Coca-Cola is promoting their Surge, a 'Fully Loaded Citrus Soda'.

Return to the Insulator News page

If you have questions or comments, please use this Feedback Form.

Written Saturday, January 25, 1997