There seems to be a fine line between dark purple, plum and Burgundy. This is a line I will not attempt to cross. You decide. All I can say that this is a beautiful purple CD 161 embossed CALIFORNIA insulator. The condition is flawless. The high end of the price guide is $75. I'm going to price this piece at below the low end of the price range. Asking $40.00 plus actual shipping cost. Check, money order, or PayPal, no fee.