1904 - When it was known as "CREB Square"

By Lee Brewer; posted November 26, 2010

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A very famous view of a very famous place, showing evidence of a not so famous fact!

As you can see from the picture, this building in what is now Times Square was originally built as a store for vending CREBs to collectors. At the time, New York investors saw the tremendous potential of building the largest CREB store on earth at the heart of the Big Apple. Note, by zooming in on the sign, the famous 1904 CREBhead motto, "Collectibles of the Future" is plainly seen.

Of course the tremendous amount of money brought to NYC through this venture is well known to have bolstered the stock market and underlying economic system of New York City. When Brookfield announced they would move their primary operations to New Jersey, this store was closed and the building sold.

It was rumored that in the early 21st century when the Hershey M&M's store was built (to the right and a little farther down the street but adjoining this building), that Hershey was going to produce M&M-type chocolate covered Mini-CREB145s as a tribute to the tremendous prosperity once brought to the city by people collecting CREBs. However, this idea never came to fruition.