The George Cutter Company (South Bend, IN) was very famous for its arc lighting brackets, mast arms, pulleys and outriggers designed specifically for easy arc light maintenance. Around 1908 the company started to offer a basic, no-frills-designed incandescent (filament style) street light fixture. These were very economical compared to others made by the Wheeler Reflector Co., GE, Westinghouse and others. One of these "basic" Cutter fixtures is shown here. By 1912 filament lamp technology emerged such that the new tungsten lightbulbs would last many times than the former ones...and the same for arc light renewal components. These then-new lightbulbs soon replaced arc lights. They were very energy-efficient and easily inserted into older incandescent streetlights like the one you see here.